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I’m headed into the third week of The Independent Artist Program at The Musicians Institute (MI) in Hollywood. I am excited, inspired, and BUSY!
I’m learning Logic so I can record my own stuff and Photoshop so I can make my own album covers. I’m studying the latest recording techniques, songwriting and learning how to rock out on the keys.
To end last week with a BANG, I won a Cymbal (!) at the 75th Anniversary of the American Marketing Association. This was an event put on by my Entertainment Business teacher, Bobby Borg. The keynote speaker was Nance Rosen, former marketing executive for Coca Cola. Nance was totally compelling. I felt like I was in a TV studio audience watching her. She talked about how the key to being successful is discovering what is likeable about you and creating a brand that communicates that. She made Branding sound like a very soul searching activity!
There were some goodies raffled off, my number was picked and I won a Cymbal! How symbolic is that?
MI definitely focuses on making money at music and learning how to do what’s NOW and what’s Commercial. As a person more than a little attached to being my own person and living “outside the box,” I’ve been a little resistant to this idea. I’ve been feeling some fear of losing who I am or being told that who I am is not saleable. However, I’m warming up to the because I’m seeing that it could actually work for me.
Let me give you an example. I meet each week with hit songwriter, ex A & R guy for Sony, Stevie Bensusen. Last Friday, he helped me with my song “Effleurage” about wanting to give my guitar teacher a massage. When I’ve played this song in the past I think people have thought, “What a clever song and isn’t that Julia something else? She’s so different. I mean, how many women write about wanting to massage their guitar teacher?” Holy niche market!
Stevie told me I had to get to the chorus sooner and cut out a bunch of the story. Well, that really got my back up because I thought the story was really good. But now I see that the changes make this song much more universal. It’s now less about me and more about my guitar teacher, who is an archetypal figure, actually.
We all know that guy whose guitar is his significant other.
We’ll call the song “Light your Fire” now. Because that’s what this guitar teacher does when he plays. All his energy goes into his music and you feel it. That’s what makes him great.
I’ll be recording and producing this song myself over the next eight weeks. I look forward to sharing it with you!
In the meantime, please have a listen to the music on my music page and go ahead and download it on band camp for $1 or Name Your Price for the album. The most important thing to me is that my music gets heard. I have put a lot of time and resources into my recordings, however, so if you feel like donating, I’d really appreciate it! I might even get you to sign my cymbal!